Marketing

Oreo cookie separate the creme and the cookie social lite libby cattalini

Separating the Cookie from the Creme

Cookie Monsters Munchers? Observe the creativity and sheer determination these guys have put into their gadget for the  latest Oreo campaign.       by

mr wolf dog old spice Social Lite marketing Libby Cattalini

“Sometimes you gotta eat people, America. That’s how business works and that’s why I’m successful.”

Old Spice have appointed  a new ‘Chief of Marketing’ Mr Wolfdog, for their latest men’s fragrance collection – “Wild”. He is an over-achiever who is extremely serious about his new ...

Amazon launches social media tool to assist with gift giving Social Lite marketing Libby Cattalini

Amazon launches social media tool to assist in purchasing the perfect gift.

Following the lead of retailers such as Wal-Mart Stores Inc. and CafePress, Amazon.com Inc. today launched a Facebook application that offers shoppers gift suggestions based on the information those consumers share on ...

Video goes viral thanks to brands lack of funds social lite

Video goes viral thanks to brands lack of funds.

What makes ads popular on the web? That is the ultimate question which brands and advertising agencies ponder over daily. Well, TomTom has (kind of) got the right idea, in ...

fantastic-delites

It’s amazing how far will people go for a free sample of crackers.

Interactive vending machine rewards on completion of tasks.  When a brand takes its marketing to the streets to interact with consumers it’s not only great consumer participation but compelling viewing ...

thomas davisthomas davis