Article by Tom Treanor, President of Right Mix Marketing

Did you know that only a portion of your Facebook Business Page fans see any given post? Yes, it’s true. Facebook uses an algorithm called “EdgeRank” to determine who to show your content to. The same algorithm impacts your personal content as well.

What Makes Up Facebook EdgeRank?

There are three main components of EdgeRank:

  • Affinity – the relationship between you (the content sharer) and the potential viewer of the content
  • Weight –  a different weight given to any given type of content (pictures, video, text, links, etc.)
  • Time Decay – posts lose value over time (and slip out of user’s newsfeeds)


You might also like this article: Create Killer Facebook Posts

Libby has become a well respected advisor for companies seeking to grow engagement, brand awareness, and measurable ROI via their social channels. With intricate knowledge of social media and online marketing she is able to devise successful social campaigns with strategies that have a wide reaching positive effect on all aspects of the business.

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